At The Smooth Company, as you may have guessed from the name, we like things to run smoothly (pun very much intended). What we don’t like? Things that ruin your day… like a bad hair day. And let’s face it, we’ve all been there. That’s why we create award-winning innovative premium beauty products designed not just to smooth your hair, but to help your day run more smoothly!

What started with one woman, one wand, and a very stubborn baby hair has grown into a global beauty brand loved in 70+ countries around the world. The Smooth Company was founded by Áine Kennedy, who knows the struggle all too well. After eight years working in the beauty industry and a degree in entrepreneurship, she set out to create a hair hero that could tame flyaways and baby hairs without the crunch, grease, or stickiness and would leave your hair still feeling like hair. Nearly two years (and a lot of testing) later, the award-winning Smooth Stick™ was born enriched with Biotin, Vitamin E, and Aloe Vera to keep hair healthy while holding it in place all day.

The Smooth Company began in Áine’s attic in 2022, with her Grandad Billy helping to pack orders and sharing the start up journey openly on social media every win, every wobble, sparked a wave of support, growing into over 150 million views on TikTok and more than 100,000 customers worldwide. Today, The Smooth Company has gone from attic to Vogue, landing in and selling out in some of top retailers in the world, and winning fans like Molly-Mae Hague and Maya Jama and top celebrity hairstylists around the globe. We’ve even picked up a few awards along the way, including Best Hair Brand 2024 at the Image PWC Beauty of Business Awards.

But here’s what matters most: we’ll always stay true to our roots. Cruelty-free, vegan where possible, and packed with ingredients your hair will love, we’re here to create clever beauty products that genuinely make a difference to your day. And more than that, we’re here to build the smoothest community. That’s why we launched our Smooth Social Club this isn’t just beauty, it’s a movement. Our community is at the heart of everything we do, our customers have been with us from day one, inspiring our launches, joining us on this journey from small Irish start-up to global beauty brand, shaping the products we create and the future we’re building. Together, we’re not just making hair smoother, we’re creating a legacy beauty brand for the next generation.

While we know there’s more to life than hair… we think it’s a pretty good place to start and we would love you to join our story and be part of yours! Ready, Set, Smooth!