Hello! I’m Felix

I’ve been working in the food industry for more than 14 years. I have worked in different food manufacturers and in retail in various countries. Having great job titles and doing cool things was pretty amazing.

However, over time, I was increasingly frustrated with how the food industry works: Focused on profits only instead of making products good and healthy for you.

What’s different at Mór Taste?

• We reduce the sugar to the lowest level possible while products still taste great.
• We don’t substitute sugar with any other form of sugar such as concentrated fruit juice or artificial sweeteners – we just use more fruit. A lot of fruit.
• We only use natural ingredients: Fruit, Sugar, Pectin.
• We have probably the highest fruit content of jam in Europe, making our jams very fruity but less sweet. (Fruit content of fruit claimed in the name such as strawberries in a strawberry jam).