OUR JOURNEY TO DUE SOUTH:

I had been drawing designs for a while and loving it, creating t-shirts and sweaters for friends and family on special occasions like Christmas and birthdays.

People loved the images created and I really enjoyed seeing the designs ‘coming to life’ on the clothing in a way I couldn‘t see it happen on paper. For me, it is like the designs awaken on garments and are able to tell us a story while bringing back memories.

THE BEGINNING:

My wife (and now business partner) Mel, who saw that I enjoyed my hobby much more than my actual job, said one day ‘You should bring these t-shirts to more people, I think they are lovely and will be liked – you should start your own business’ and as she supported me in creating new designs and screen printing each one by hand in our living room I gained momentum to create more.

In 2016, with great support from family and friends Due South was born. The vision I have is to create simple minimalist but beautiful designs, that reflect the version of life in Ireland that I know and believe in. From our rugged coastlines with world-class surf, the richness of our nature with its green hills and Celtic heritage to our cities steeped in history.