X-LITE started with two friends, Pat and Olly.

Like everyone else, we enjoyed a good night out. But we couldn’t get our heads around why so many RTDs, beers and ciders were absolutely loaded with sugar. You’d pick one up thinking you were making a fairly decent choice, then realise you were drinking two days worth of sugar in every can.

It just didn’t make sense.

So we thought, why can’t someone make a drink that tastes amazing, without the sugar?

Turns out it wasn’t as easy as we thought.

Four years, hundreds of recipes and more taste tests than we’d care to admit later, we finally got there.

Today’s version of X-LITE is a premium Vodka & Soda made with triple-distilled vodka, natural flavours and zero sugar. It’s light, ridiculously easy to drink, and is only 95 calories per can.

But somewhere along the way, X-LITE became much more than just a drink.

It found its way into house parties, night clubs, festivals and the random nights out that somehow become the ones everyone talks about years later.

The people you met.

The places you discovered.

We’re just proud to be there when it happened.